Thirteen years of providing high quality strategic advice, research-based counsel and communications assistance to high profile clients.
Extensive private sector experience in project management, research, analysis, and writing.
Experience in budgeting, forecasting, hiring and managing staff.
Training and demonstrated proficiency in statistical analysis and research-based counsel.
Key strengths: Project design, team management, writing, presentation, public speaking and mentoring.
Functionally bilingual (CCB)
Speaking engagements, publications, and professional references available upon request.
Sole Proprietor, Redfern Research
September 2003 - Present
Achievements: Establishing
a successful small business based on strong relationships with repeat clients.
Responsibilities: Providing all aspects of project management and design for both quantitative and qualitative research projects. Managing budgets, timelines and subcontractors. Analyzing and presenting results. Providing high quality, thoughtful research counsel to a wide variety of clients.
Vice President
Toronto, San Francisco and Ottawa offices of Ipsos-Reid (Formerly Angus Reid Group)
March 1997 – September 2003
Achievements: The creation and management of a team-oriented work environment, design of consistent resource allocation and budgeting tools, and the mentorship of junior research colleagues. Maintained efficient resource allocations, training and mentorship during a period of rapid growth and significant workloads.
Responsibilities (Toronto and San Francisco): Management/co-ordination role for operational aspects of a research division with annual revenues in excess of $5 million . Directly accountable for budgeting, resource allocation, methodological and operational leadership, and professional development. Responsible, in conjunction with Executive Vice President, for all aspects of management except remuneration.
Responsibilities (All locations): Entirely responsible for the management of quantitative and qualitative research projects for a variety of private and public sector clients. Responsibilities included research design, project management, analysis and reporting, focus group moderation, budgeting and budget tracking. Provides all aspects of research design and analysis including the recommendation of methodologies and analytical approaches.
Independent Consultant (Research and Analysis)
Achievements: The successful maintenance of a small consulting business with satisfied, repeat customers. The delivery of high quality analytical reports on deadline and within budget.
Responsibilities: Provided research, analysis and writing services to corporate clients in the public opinion research and program evaluation industry. Conducted all aspects of research programs with a concentration on questionnaire design, source location, data analysis and reporting.
Completed 54 substantive projects between March 1995 and March 1997, including work for such clients as Insight Canada Research (Pollara), COMPAS, Bradgate Research, Perspectives Canada Reports, David Redmond and Associates and The Strategic Counsel. During this time, Martin was the primary author of several syndicated studies, including Perspectives Canada and Ontario Perspectives, both quarterly publications of Pollara.
Senior Research Analyst
Insight Canada Research (now Pollara)
January, 1994 - March, 1995
Achievements: Maintained high levels of customer service and professional integrity in a newly established branch office during a time of high workloads and significant growth.
Responsibilities: Undertook all aspects of public opinion research projects for government and private sector clients. For quantitative studies, this included determining client needs, questionnaire and sample design, data analysis, report writing and formal presentations of findings. For qualitative studies, this included consultation on moderator's guides, focus group moderating, and the provision of written and oral reports to clients.
As an analyst, Martin used a variety of univariate and multivariate statistical tools to maximize the research value obtained from quantitative research, and translated findings into simple language and actionable recommendations for clients.
Martin was a principal contributor to Perspectives Canada, a quarterly publication of Insight Canada Research which tracks developments in public opinion for a variety of public and private sector subscribers. Martin was also a primary analyst and writer for Atlantic Perspectives and Régard sur le Québec, both syndicated studies conducted by Insight Canada Research in 1994.
Research Analyst
November, 1992 - November, 1993
Performed analytic and writing functions for a first-tier national public opinion research firm. Participated in questionnaire and sample design, analysed research results using univariate and multivariate statistical tools, and wrote analytical and/or strategic research reports. Other responsibilities included conducting elite interviews and moderating focus groups.
Foreign Service Officer
Department of External Affairs and International Trade
April, 1990 - October, 1992.
Trade Policy Officer, 1992. United States Tariff and Market Access Division. Wrote and edited public and internal documents, provided advice and assistance to exporters, interpreted regulations, performed numerical analyses, wrote Ministerial memoranda and correspondence.
French Language Training, 1991. Attained working fluency (CCB).
Federal-Provincial Liaison Officer, 1990. Office for Multinational Trade Negotiations. Performed liaison function between negotiators and provincial governments on issues relating to the Uruguay Round of GATT trade negotiations, wrote Ministerial memoranda and correspondence, organized meetings, analyzed and summarized negotiating texts.
French Language Training. Federal Department of External Affairs, January, 1991 - September, 1991. Attained full proficiency in reading and writing, and working proficiency in oral communication (CCB).
Bachelor of Arts (Honours) in Political Science, 1989, University of King's College / Dalhousie University. Thesis: Public Opinion and Canadian Defence Policy, 1979-1989.
Completed graduate-level courses in Political Science and advanced statistical analysis at Carleton University from 1995 to 1997.
