Data Mining and Analytics
While so much new data is collected every year, most
clients cannot make the most of the data they already have. Many unused sources
of analytical insight exist, from such diverse sources as public opinion
polling, performance measurements, membership mailing lists, and website
statistics.
A skilled researcher with a good understanding of
statistical procedures can unlock the value of these existing data sources to
augment, or even replace, new research. I offer my clients:
1. Off-site or on-site mining of existing data
sources, with clear usable reports.
2. Re-analysis of existing research results or
performance measures.
2. Higher level statistical analysis of existing data
sets, including regression analysis, factor analysis, and a wide range of
segmentation techniques.
In some cases, clients are not yet capturing the
valuable and useful data which is streaming across their desks or screens. I can
help
design an approach to recording and
reporting on this information in the future.
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MartinRedfern.com
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